A bit of innocuous "recipient design" seems to be a trend among some restaurants these days—an alteration of menu, message, or service based on the intended customer. It’s a gentle, bright-eyed version of “give the people what they want,” a noncommittal way to cast the widest net possible. But it can also confuse customers. Is the restaurant Chinese or Korean? Cuban or Mexican?
Or, as is the case with MJ Ready: Thai or Italian-American? If I ever feel like some Fettuccine Alfredo or corned beef hash alongside my steaming bowl of Tom Kha Gai, I guess I now know where to go.
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